- € 1500 ex VAT (excluding VAT)
- 9.00 AM - 5.00 PM. Breakfast and lunch are provided.
- Namahn studios
What will you learn
You will learn the principles of design thinking, a problem-solving methodology that gave a competitve advantage to companies such as Airbnb, IBM, Philips, and many others.
Becoming human centered Placing customer or end-user needs at the center is a crucial skill of modern-day business strategists.
Designing for experiences With the commoditisation of products and services, creating memorable experiences for customers provides a leading edge.
Prototyping Testing ideas as early as possible helps organisations pro-actively address risks and minimise the cost of failure.
What will you do
Challenge We explore human, societal and technical trends and their impact on the ﬁelds of the participants and come up with cross-sectoral challenges.
Format Participants work in teams, each team on a different challenge. Namahn designers guide the teams through a process of understanding, exploring and deﬁning.
Methods Each team uses proven design methods that ﬁt the challenge they are facing. The teams often interact to bounce off and test ideas. No prior experience, speciﬁc knowledge or skillset is required.
Inspirational talks Each day, we feature a speaker that presents a far-off, inspiring topic.
Day 1: Understand
- Set the scene
- Frame and reframe the challenge
Day 2: Explore
- Generate ideas
- Flesh them out
- Make them communicative, playful & interactive
Day 3: Define
- Make concepts concrete
- Solution rollout & evolution