Paradox cards

Human Drives cards

As we try to solve complex problems, we encounter paradoxes: statements that contradict themselves, that are true and false at the same time. The best solutions to a complex problem address both sides of its paradoxes.

The paradox cards set is an ideation tool for consciously bringing together the paradoxical sides of a problem to achieve solutions for the whole. It is about AND thinking instead of OR thinking. It allows you to generate unusual viewpoints and find solutions that suit all in spite of multiple perspectives.

Paradox cards poster

Paradox cards used at EuroIA 2015

Paradox card in use

How to use the paradox cards set?

  • First, you pick the cards that fit your requirements or that could inspire you for the problem you are trying to solve.
  • Then, you ideate on the extremes of each card, either separately or combined.
  • Finally, you combine the solutions for both extremes into your concept for a solution.

How to order the paradox cards set?

You can buy the card deck at €25 (excl. VAT), which includes shipping within Europe. Ordering from outside of Europe amounts to €32,50 (excl. VAT) shipment included.

If you are interested, send mail to and we’ll get back to you to organise the details. You can find our bank details under administrative info.