Insights

Deploying research methods and testing to understand user needs.

We can help build an understanding of your target audience to assess a current situation or shape a new policy, service or product.

We deploy quantitative and qualitative research methods to capture “what makes them tick” in the field, but also remotely. Our report includes actionable insights to inspire the next steps, shape an ongoing design effort or inform a redesign.

Research we perform

  • Exploratory field studies
  • Expert reviews
  • Qualitative research
  • Quantitative research
  • User & usability testing

Related cases

Proximus
Proximus

Design a seamless shopping experience.

Zorgbedrijf Antwerpen
Zorgbedrijf Antwerpen

Tackling loneliness through empowering senior citizens.

Flemish Government
Flemish Government

Help develop visionary scenarios for the intranet and extranet.

Approach


We tailor our approach to your questions. We help explore the context to understand business opportunities or to evaluate your design with users.

We work together with your team to draft research plans, conduct interviews and establish tracking methods after the launch of a product or service.

Our team delivers insights in an impactful and persuasive manner. Our work can strengthen your internal research capabilities leading to more informed decision-making.

  • Benchmark
  • Interviews & focus groups
  • User observations & shadowing
  • Evaluating services with users
  • Top task survey
  • Analytics

Tools and training sessions

Systemic design toolkit
Systemic design toolkit

This toolkit helps you co-create interventions to tackle organisational and societal complexity.

Service Design Toolkit
Service Design Toolkit

This toolkit is an introduction to the methodology of service design. With a simple step-by-step plan we offer you a practical do-it-yourself guide.