Insights
Deploying research methods and testing to thoroughly understand user needs.
We can help build an understanding of your target audience in order to shape a new product, service or policy, or to assess a current state of affairs.
We deploy fine-tuned quantitative and qualitative research methods to capture “what makes them tick?”, in the field and remotely. We report back with actionable insights to inspire next steps, shape an ongoing design effort or to inform a rethink.
- Exploratory research
- Expert reviews
- Qualitative research
- Quantitative research
- User & usability testing
Approach
We tailor our approach to your questions. We help explore the context to understand business opportunities or to evaluate your design with users.
We work together with your team to draft research plans, conduct interviews and establish tracking methods after the launch of a product or service.
Our team delivers insights in an impactful and persuasive manner. Our work can strengthen your internal research capabilities leading to more informed decision-making.
- Benchmark
- Interviews & focus groups
- User observations & shadowing
- Evaluating services with users
- Top task survey
- Analytics
Tools and training sessions
This toolkit helps you co-create interventions to tackle organisational and societal complexity.
This toolkit is an introduction to the methodology of service design. With a simple step-by-step plan we offer you a practical do-it-yourself guide.