Creating successful service experiences.

We can help improve the quality of your service and increase user satisfaction through a human-centred approach, the Namahn way. Our research covers the entire user journey and the needs of your staff. We design your multichannel service, combining both physical and digital touchpoints.

We design services that are effective, accessible and engaging. Retention is likely to go up.

By working closely with us, your project team builds design skills, eventually generating a shift towards a more user-centred culture.

Services we design

  • Public, social & non-profit services
  • B2B services
  • Retail experiences
  • Safety-critical services

Related cases

Flemish government
Flemish government

A service catalogue for the Flemish authorities.


Design a seamless shopping experience.

Brussels Airport Company
Brussels Airport Company

Improving the working conditions of remote cabin luggage screeners.


Our expertise in service design can be explored in the toolkit  that we’ve created. Our method is based on creating a shared, feasible vision and aligning stakeholders in various workshops. Together, we set indicators of success to inform decision-making.

We use iterative prototyping to test, evaluating the new or existing service with end-users. When it comes to the implementation of your service, we keep feasibility top-of-mind.

  • User research
  • Customer journey
  • Ideation
  • Service blueprint & roadmap
  • Business analysis & modeling
  • Service prototyping
  • Pilot testing

Tools and training sessions

Service Design Toolkit
Service Design Toolkit

This toolkit is an introduction to the methodology of service design. With a simple step-by-step plan we offer you a practical do-it-yourself guide.

Service Design Training
Service Design Training

A practical, interactive training in which you learn how to ensure the design and delivery of optimal digital product-service experiences.