Creating successful service experiences.

We can help improve the quality of your service and increase user satisfaction by implementing innovative ideas. We study the entire user journey and the needs of your staff to combine both analogue and digital touchpoints when designing your multichannel service.

Good services are accessible and ensure audience engagement throughout, improving the retention of your users.

By working closely together with us, your project team learns the tricks of the trade, eventually generating a shift towards a more client-centered culture.

  • Public, social & non-profit services
  • B2B services
  • Retail experiences
  • Safety-critical services

Related cases

Flemish government
Flemish government

A service catalogue for the Flemish authorities.


Design a seamless shopping experience.


Applying a systemic design approach to design a Brussels-based service system


Our expertise in service design can be explored in the toolkit  that we’ve created. Our method is based on creating a shared, feasible vision and aligning stakeholders in various workshops. Together, we set indicators of success to inform decision-making.

We use iterative prototyping to test, evaluating the new or existing service with end-users. When it comes to the implementation of your service, we keep feasibility top-of-mind.

  • User research
  • Customer journey
  • Ideation
  • Service blueprint & roadmap
  • Business analysis & modeling
  • Service prototyping
  • Pilot testing

Tools and training sessions

Service Design Toolkit
Service Design Toolkit

This toolkit is an introduction to the methodology of service design. With a simple step-by-step plan we offer you a practical do-it-yourself guide.

Service Design training
Service Design training

A practical, interactive training in which you learn how to ensure the design and delivery of optimal digital product-service experiences.