Service Design Training

Service Design training

A practical, online training course covering the basics in service design in which you will learn how to ensure the design and delivery of optimal digital product-service experiences to customers.

€ 560 (excl. VAT)
9.00 - 13.00
Next session
To be announced

Are you involved in managing and designing customer services with a digital core and struggling with questions like:

  • What’s a good service and why?
  • What are the gaps and user pain points in a current service offering?
  • How can I conduct user research to get actionable insights?
  • How can I translate customer insights into service concepts?
  • How can I map and detail new service solutions?
  • How can I illustrate and communicate a service concept intended for the future?

In this virtually interactive training, you will gain answers to these questions and learn the methods and techniques needed to create an optimal service experience for your customers. We will work with an illustrative case, allowing you to gain hands-on experience and knowledge.



A context map for a service

By participating in this training course, you will get the basics on how to:

  • Frame your service challenge
  • Gain ‘deep’ customer insights through user research
  • Translate research insights into design personas
  • Practice ideation and co-design techniques, from storytelling to customer journey mapping
  • Illustrate and communicate the high-level concept of your service experience
  • Prototype and test the service before actual development and implementation
  • Set quality indicators to measure your customer experience
  • Translate your design into an actionable deliverable

Target audience

Product managers, service managers, operations managers, business analysts, R&D staff, designers, consultants, and innovation advisors.


Register for Service Design Training

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Invoicing details

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Registration and invoicing policy – Registration is only finalised after receipt of this fully completed document. Payment should be done upon receipt of the invoice, within 10 working days. When your registration is finalised, you will receive confirmation, as well as a reminder with practical details at least two working days before the course.

Non-Belgian EC members: please note an additional 21% VAT is charged on your participation fee (rule of VAT exemption does not apply on fees for attending trainings in Belgium). Namahn’s account information can be found under administrative info.

General principles – Registrations are done on a first-come, first-serve basis. If a training is fully booked, people wanting to register will be put on a waiting list. They will be given a sequence number in both the Contacts and Participants file. Registrations become final after receipt of a purchase order or an approval and signature of the training budget holder

10% discount policy applies as follows:

  • Two participants of the same company can register for the same training at the same time. To ensure diversity, we accept at most two participants from the same organisation.
  • A person wanting to register with his/her colleague but end up on the waiting list because the masterclass is fully booked.
  • A person registering for several trainings.

Cancellation policy

Without payment up front:

  • more than 45 days before 1st course date: 10% of fee is invoiced
  • 30-45 days before 1st course date: 50% of fee is invoiced
  • less than 30 days before 1st course date: 100% of fee is invoiced

With payment up front:

  • more than 45 days before 1st course date: 10% of fee is refunded
  • 30-45 days before 1st course date: 50% of fee is refunded
  • less than 30 days before 1st course date: 0% of fee is refunded

Note, however, that a registration may be transferred to another participant of the same company.

Namahn reserves the right to cancel a course due to insufficient enrolment. Such decisions will be made at least one week before the scheduled course date. Registrants will be notified via email.

Namahn reserves the right to replace the teachers based on availability. The replacement teachers will have an equivalent level of expertise in the field and participants will be notified ahead of time to the extent possible.

Privacy policy – Your privacy is important to us. You may choose to give us personal information, such as your name and address or e-mail address that may be needed, for example, to correspond with you, to process or to provide you with a subscription. It is our intent to let you know how we will use such information. If you tell us that you do not want us to use this information as a basis for further contacts with you, we will respect your wishes. We intend to protect the quality and integrity of your personal information. We will make a sincere effort to respond in a timely manner to your requests to correct inaccuracies in your personal information. To correct inaccuracies in your personal information please return the message containing the inaccuracies to the sender with details of the correction requested.