Namahn Summer Camp 2020

training
 

A three-day deep-dive to develop and enhance your design thinking skills

The design thinking process, introduced by IDEO and developed at Stanford University, has become a crucial part of a future-proof organisation that creates innovative products and services that their users love.

At Namahn, we believe that learning happens while doing. This is the reason that we organise our summer camp every August as an immersive learning program for anybody who wishes to get started with this design doing approach.

Price
€ 2.000 (excl. VAT)
20% early-bird discount for the first 10 sign-ups!
Schedule
Tue 25 Aug, 9.00 - 19.30
Wed 26 Aug, 9.00 - 17.00
Thu 27 Aug, 9.00 - 17.00
Breakfast and lunch are provided daily.
Language
English
Location
Namahn studios
Who
Professionals with an interest in design thinking. No previous experience with design methods is required.
Session

What to expect

  • A hands-on three-day training course in our inspiring design space in the centre of Brussels
  • Working with a small group of like-minded people from different industries and sectors
  • Using design thinking in practice, we’ll apply tools to a concrete case that is relevant in the private, social and public sectors
  • Personal advice from our three passionate design coaches
  • The opportunity to meet inspiring individuals and keynote speakers
  • Networking during our after-work events in the evenings
  • Healthy breakfast and lunch for all three days

Summer Camp is for you if

  • You are interested in design thinking, human-centred design or user experience and want to know how to apply it in your day-to-day
  • You want to or currently work on improving digital products or services within your organisation and would like to understand how design thinking can help you
  • You often work in a team context and want to inject some creativity into your way of working

No prior design knowledge is needed in order to participate, but you are welcome to join if you have. We ensure that all maturity levels have an interesting learning experience, no matter your design skill level.

Testimonials

Pedro da Silva Vaz
Els Gillisjans
Inge Hellemans
Isabelle Bamber

What we’ll be doing

Day 1: Understand

We’ll dive straight into the research to empathize the user’s needs from the inside out, grasping the complexity of the context and uncovering the first opportunities. Our insights will help us to (re)define our project challenge.

Activities of the day

  • Introduction to the design challenge: the brief 
  • Preparation for field studies: define our research protocol and what techniques will be used to get answers to our questions
  • Field studies: gathering observations from users and key stakeholders
  • Analysis and synthesis: examining our qualitative observations from field studies together with quantitative data (which we will provide)
  • Reframing of the design challenge: discuss how our insights impact the brief

Learning goals

  • How to interview users in an objective and non-guiding way, practicing active listening skills
  • How to use tools to facilitate the interpretation of data: what is relevant for your specific challenge and what is not

Day 2: Ideate

Day two is all about ideation and thinking outside of the box. We’ll give you great tools to enhance creativity while you brainstorm, help you to prioritise ideas and make them concrete enough to communicate in a convincing way.

Activities of the day

  • Prioritise the challenges you defined in day one
  • Ideation: apply our ideation games to kick-start your imagination
  • Cluster ideas and get feedback from others to help you narrow down ideas
  • Translate your ideas into a user story to communicate the positive impact

Learning goals

  • How to apply ideation techniques and prioritization
  • How to think about end-to-end experiences by utilising user scenarios, stories or journeys in order to build strong concepts
  • How to kill your darlings: not holding on to your personal ideas and using collective intelligence to be open to failure and starting over, a crucial mindset for innovation

Day 3: Prototype

On our last day, we prototype and test our ideas. These are the crucial steps of the design thinking approach where we confront our ideas with the target audience.

Activities of the day

  • Identify what you want to test by drafting your hypothesis
  • Design your experiment: how will you set it up, what will you need to prototype?
  • Construct a low-fidelity prototype
  • Test your prototype with the target audience
  • Formulate learnings after the test

Learning goals

  • Understand the goal of prototyping: why, when, how often
  • How to apply the concept of risky assumptions: you never test all aspects of a concept at once, first prioritise and focus your test
  • Make a test protocol based on the identified risky assumptions
  • Materialise an idea with the goal of evaluating it 

Meet your coaches

Our coaches will be your guides during the three days of summer camp. They are not just design thinking experts, but also have individual specialties and passions to share, from data visualisation and user research to business design. Come join us this summer!

Alessandra
Klara
Marie

Questions? Contact us at summer@namahn.com

Register for Namahn Summer Camp 2020

Participant details

 

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Invoicing details

* – Fields are required.

Registration and invoicing policy – Registration is only finalised after receipt of this fully completed document. Payment should be done upon receipt of the invoice, within 10 working days. When your registration is finalised, you will receive confirmation, as well as a reminder with practical details at least two working days before the course.

All tickets are subject to availability: places are limited to a maximum of 20 participants.

Non-Belgian EC members: please note an additional 21% VAT is charged on your participation fee (rule of VAT exemption does not apply on fees for attending trainings in Belgium). Namahn’s account information can be found under administrative info.

General principles – Registrations are done on a first-come, first-serve basis. If a training is fully booked, people wanting to register will be put on a waiting list. They will be given a sequence number in both the Contacts and Participants file. Registrations become final after receipt of payment. To ensure diversity, we accept at most two participants from the same organisation.

Cancellation policy – Cancellation without charges is possible until 30 days prior to the summer camp. No refund is issued for cancellations within 30 days of the start of the summer camp. Note, however, that a registration may be transferred to another participant of the same company.

Namahn reserves the right to cancel a course due to insufficient enrolment. Such decisions will be made at least 14 days before the scheduled dates. Registrants will be notified via email.

Namahn reserves the right to replace the facilitators based on availability. The replacement facilitators will have an equivalent level of expertise in the field and participants will be notified ahead of time to the extent possible.


Privacy policy – Your privacy is important to us. You may choose to give us personal information, such as your name and address or e-mail address that may be needed, for example, to correspond with you, to process or to provide you with a subscription. It is our intent to let you know how we will use such information. If you tell us that you do not want us to use this information as a basis for further contacts with you, we will respect your wishes. We intend to protect the quality and integrity of your personal information. We will make a sincere effort to respond in a timely manner to your requests to correct inaccuracies in your personal information. To correct inaccuracies in your personal information please return the message containing the inaccuracies to the sender with details of the correction requested.