- € 2.000 (excl. VAT)
20% early-bird discount for the first 10 sign-ups!
- Tue 25 Aug, 9.00 - 19.30
Wed 26 Aug, 9.00 - 17.00
Thu 27 Aug, 9.00 - 17.00
Breakfast and lunch are provided daily.
- Namahn studios
- Professionals with an interest in design thinking. No previous experience with design methods is required.
What to expect
- A hands-on three-day training course in our inspiring design space in the centre of Brussels
- Working with a small group of like-minded people from different industries and sectors
- Using design thinking in practice, we’ll apply tools to a concrete case that is relevant in the private, social and public sectors
- Personal advice from our three passionate design coaches
- The opportunity to meet inspiring individuals and keynote speakers
- Networking during our after-work events in the evenings
- Healthy breakfast and lunch for all three days
Summer Camp is for you if
- You are interested in design thinking, human-centred design or user experience and want to know how to apply it in your day-to-day
- You want to or currently work on improving digital products or services within your organisation and would like to understand how design thinking can help you
- You often work in a team context and want to inject some creativity into your way of working
No prior design knowledge is needed in order to participate, but you are welcome to join if you have. We ensure that all maturity levels have an interesting learning experience, no matter your design skill level.
What we’ll be doing
Day 1: Understand
We’ll dive straight into the research to empathize the user’s needs from the inside out, grasping the complexity of the context and uncovering the first opportunities. Our insights will help us to (re)define our project challenge.
Activities of the day
- Introduction to the design challenge: the brief
- Preparation for field studies: define our research protocol and what techniques will be used to get answers to our questions
- Field studies: gathering observations from users and key stakeholders
- Analysis and synthesis: examining our qualitative observations from field studies together with quantitative data (which we will provide)
- Reframing of the design challenge: discuss how our insights impact the brief
- How to interview users in an objective and non-guiding way, practicing active listening skills
- How to use tools to facilitate the interpretation of data: what is relevant for your specific challenge and what is not
Day 2: Ideate
Day two is all about ideation and thinking outside of the box. We’ll give you great tools to enhance creativity while you brainstorm, help you to prioritise ideas and make them concrete enough to communicate in a convincing way.
Activities of the day
- Prioritise the challenges you defined in day one
- Ideation: apply our ideation games to kick-start your imagination
- Cluster ideas and get feedback from others to help you narrow down ideas
- Translate your ideas into a user story to communicate the positive impact
- How to apply ideation techniques and prioritization
- How to think about end-to-end experiences by utilising user scenarios, stories or journeys in order to build strong concepts
- How to kill your darlings: not holding on to your personal ideas and using collective intelligence to be open to failure and starting over, a crucial mindset for innovation
Day 3: Prototype
On our last day, we prototype and test our ideas. These are the crucial steps of the design thinking approach where we confront our ideas with the target audience.
Activities of the day
- Identify what you want to test by drafting your hypothesis
- Design your experiment: how will you set it up, what will you need to prototype?
- Construct a low-fidelity prototype
- Test your prototype with the target audience
- Formulate learnings after the test
- Understand the goal of prototyping: why, when, how often
- How to apply the concept of risky assumptions: you never test all aspects of a concept at once, first prioritise and focus your test
- Make a test protocol based on the identified risky assumptions
- Materialise an idea with the goal of evaluating it
Meet your coaches
Our coaches will be your guides during the three days of summer camp. They are not just design thinking experts, but also have individual specialties and passions to share, from data visualisation and user research to business design. Come join us this summer!
Questions? Contact us at email@example.com